SAFRA Singapore Bay Run & Army Half Marathon 2016

 JustRunLah! was the Official Media of SAFRA Singapore Bay Run & Army Half Marathon 2016, and lead the online promotion and publicity of the 2016 edition. For this project, we conducted interviews, prepared editorials and native advertisements, as well as drove signups up via eDM transmissions, contests and banner placements.

Links to content:

• Are You Ready? SAFRA Singapore Bay Run & Army Half Marathon 2016: Together We Run
• Interview with Adeline Cheah & CWO Wan Eng Bee, SAFRA Singapore Bay Run & Army Half Marathon 2016 Runners
• SAFRA Singapore Bay Run & Army Half Marathon 2016: Flag-off Times, Road Closures and More!